Online Marketing Services Review
What Can an Online Marketing Service Do for My Website?
A good online marketing service can do three things for your website:
- Help your site move up in organic search engine ranking
- Increase traffic to your website
- And, if applicable, increase conversions
Most search engine optimization (SEO) or search engine marketing (SEM) services offer a variety of services to help achieve these goals. The services they offer usually include an in-depth evaluation of your website and search engine ranking competition with an associated report and recommendations, and some services go as far as to offer full management of all of your pay-per-click keyword campaigns. For an all-in-one online marketing firm, we recommend Increase Visibility, WebiMax or Brick Marketing.
When looking for a good online marketing service, most website owners are looking to increase website visibility or increase revenue, or both. These are some of the services that SEO firms can provide to help achieve these objectives:
Search Engine Optimization (SEO)
Generally, an online marketing service that offers this type of assistance can help by improving organic ranking with search engines like Google, Bing and Yahoo. Organic ranking is placement achieved without the assistance of paid ads. Organic ranking is achieved by good keyword content, quality link building, article syndication, blogging, video sharing, first-rate website coding and more.
Search Engine Marketing (SEM) and Pay-Per-Click Services (PPC)
These types of online marketing services help increase ad exposure and click-through rates, and potentially PPC conversions for ads on Google, Yahoo, Bing and social media sites like Facebook. They achieve this by keyword discovery, ad creation and good ad placement, as well as bid- and ad-budget management. Some services like SearchManager provide an easy-to-use tool for managing your ads on your own or search engine marketing services that will manage your PPC keyword ads for you.
Social Media Optimization
This type of online marketing service helps increase website traffic by use of social media websites, which may include social networking , image and video sharing, wiki and review websites, as well as blogs, mircoblogs and news aggregators or RSS feeds. A few examples of these types of websites include Facebook, LinkedIn, Blogger, WordPress, Twitter, YouTube, Flickr, Google Reader and epinions.
eCommerce Optimization
If you have a website that sells product, or if you use an online shop site on a popular eCommerce site like Amazon, eBay or Etsy, you can benefit from this type of online marketing service. This type of service helps increase sales by a variety of means, which may include good product descriptions, ad placement, tag improvement, product image descriptions, email address list generation, email campaigns and more.
Web Design Optimization
A search engine marketing company that offers this type of service either creates an optimized website for you or helps you optimize your current website. They will analyze your existing website at the code level to find ways to make your website easier and more accurately read by search engines. An optimized website may be created by strategies like employing up-to-date coding architecture, improving site navigation, cleaning up existing HTML code, implementing good meta titles and descriptions, and other website structural improvements.
To learn more about online marketing strategies see our online marketing articles. At TopTenREVIEWS We Do the Research So You Don’t Have To.™
Online Marketing Services: What to Look For
Increasing website traffic, escalating sales and maximizing PPC conversions is a constant challenge for website owners. Search engine marketing strategies are continually being developed and abandoned and search engine algorithms are kept confidential, so finding a knowledgeable and trustworthy online marketing service is paramount. To compare online and internet marketing services we looked for companies that provide a variety of search engine optimization services that also have a good reputation and responsive customer service.
These are the criteria TopTenREVIEWS used to evaluate internet marketing services:
Comprehensiveness of Services
We evaluated the types of online marketing services each company offers, including the SEO, SEM and PPC services, as well as specific services like video placement, mobile ad deployment and local search improvement.
Help & Support
We carefully evaluated the help and support these online services provide for their clients. Those that scored best offer a variety of customer support options including contact by email, telephone or chat.
Performance Analytics
We used Alexa, a popular web information company, to get a general idea about how well each company's website performs. Since these companies are in the online marketing business, they should be employing good SEO strategies for their own website. Keep in mind though that ranking for this type of business is highly competitive and their numbers are not even going to come close to comparing to sites in the top 100 like Yahoo, WordPress, Google, PayPal or IMDB.
Reputation
Some disreputable online marketing services have proliferated the idea that some SEO firms can be shady operators who employ bad SEO strategies or produce little results. Though there are no guarantees in this area, we did look at a few indicators such as how many years they have been in business and whether they are a Google AdWords Qualified Company or SEOToolSet Certified.
Prospect & Customer Education
Since SEO tactics are continually changing, we looked at what services or information online marketing services provide for their clients. We evaluated companies based on the resources they make available, such as educational videos, white papers, tutorials, books, articles, educational blogs and other SEO tools.
Online marketing is essential to the success of your business, but it doesn't have to be difficult. Regardless of the size, purpose or business model of your company, the best online marketing services will help you take your website to the next level.
